FITCHBURG AND WORCESTER, MA… Behavioral Concepts (BCI), a company of behavioral clinicians specializing in the care of children with Autism Spectrum Disorder (ASD) throughout Massachusetts, has rebranded and unveiled a new graphic identity and website.
BCI’s extensive rebrand, which has been in the works since early 2017 and recently completed, involved understanding the company’s culture and unique value proposition. The rebrand better represents the organization’s expertise, comprehensive services and community leadership – all which is reflected through a new graphic identity, collateral, tagline and the launch of a new website.
Jeffrey R. Robinson, Ph.D., founder and CEO, engaged the marketing and branding expertise of Bob Lodi, Rock Pixel Scissors of Uxbridge, MA to assist with the rebrand.
BCI has updated their original logo, which used symbolism such as primary colors for children and puzzle pieces for autism. Although the new logo bears some resemblance to the previous logo, it is an evolution of their prior “Sun” logo, where the sun’s rays have been moved inside the C and shown in a contrasting lime green color. Dr. Robinson used the sun symbol to represent giving families a sense of promise and hope, as well as transition from darkness into light. In the new logo, the sun symbolizes light and hope, as well as becoming MORE.
The company also has a new tagline of “Discover more. Learn more. BE MORE.”
“Given the right tools, resources and environments, children with autism can learn and grow. Through early intervention, home based therapies, afterschool activities and social-skill groups, BCI helps children BE MORE,” explained Dr. Robinson.
BCI has launched a new generation of their website, which includes a new URL, http://bciaba.com.
The site was developed using the latest responsive techniques and contains new content and photography. The website boasts an innovative, elegant design, and simple navigation which enables visitors to access content quickly. BCI’s site was reorganized to better focus on the solutions they offer, their expertise and recruitment of critical staff necessary to provide services to families affected by autism.
New and improved components of bciaba.com include a “How We Can Help” section that outlines their specialty early intervention services and ABA centers. Their enhanced “Careers” page highlights job listings, internships, professional development, research and success stories. Special components that have been added to the website include an online application for intake services, an employee portal and an E-Store. A BCI blog offers information, tips and news for families, providers, and others.
He continued, “The entire rebrand process was quite involved and included an in-depth analysis of our goals and company culture, as well as positioning for anticipated growth. Our rebrand reinforces our commitment to be the best in the profession by providing the highest level of service and support to children and their families.”
Behavioral Concepts (BCI) provides Applied Behavior Analysis (ABA) services to children with autism and their families in central Massachusetts. We identify and facilitate effective personalized instruction that allows children to discover more, learn more, and be more – increasing their independence and enhancing their quality of life at home, in school, and in the community. BCI is a Massachusetts Department of Public Health approved provider of specialty ABA services for early intervention. BCI also provides center, home-based, and afterschool services through private and public health insurance. The organization was founded in 2002 by Dr. Jeffrey R. Robinson. Further information on BCI is available at http://bciaba.com.
BCI is part of the Learn It family of companies, a national organization dedicated to helping all children succeed in school and life. Learn more at http://learnitsystems.com/family
“Autism Services Agency BCI Rebrands.” Worcester Business Journal, 14 Feb. 2018, www.wbjournal.com/article/20180214/HEALTH/180219978/autism-services-agency-bci-rebrands.